Seneca Gaming appoints Cynthia Liu to role of CMO
Liu will lead strategic marketing initiatives for the corporation and its three New York gaming properties in Niagara Falls, Salamanca and Buffalo as well as its golf course in Lewiston.
Key Points
- She is also set to oversee areas such as brand strategy, advertising, digital transformation, player development and revenue management
- Throughout her career, Liu has held global marketing positions with companies such as Caesars Entertainment, Las Vegas Sands and Wyndham Hotels & Resorts
Seneca Gaming Corporation has named Cynthia Liu as the company’s new Chief Marketing Officer, where she will oversee areas including brand strategy, advertising, digital transformation, player development and revenue management.
Liu will also lead strategic marketing initiatives for the corporation’s New York gaming properties, including Seneca Niagara Resort & Casino in Niagara Falls, Seneca Allegany Resort & Casino in Salamanca, and Seneca Buffalo Creek Casino in Buffalo, as well as Seneca Hickory Stick Golf Course in Lewiston.
“I am thrilled to be part of Seneca Gaming Corporation and its exceptional culture. I am passionate about brand building,” Liu said.
“SGC has great history, a solid brand portfolio, beautiful properties, efficient operations and a loyal guest base. I look forward to working with our team members to tell compelling brand stories and cultivating lasting relationships with current and new guests.”
Liu was most recently VP of Global Brand Management for Travel and Leisure Company, but has also held global marketing positions with companies such as Caesars Entertainment, Las Vegas Sands and Wyndham Hotels & Resorts.
Good to know: Workers at Seneca Niagara Resort & Casino made a secondary attempt to unionize on January 6, following an unsuccessful formation nearly two decades prior
“Cynthia is a dynamic executive and leader with a vision to bring renewed energy and elevated awareness to our properties and the experience we offer our guests,” Seneca Gaming President and CEO Kevin Nephew said.
“We know that our Seneca properties represent the best places to work, stay and play. With Cynthia’s vision, we are going to make our brands, and the promise behind them, stand out in new and exciting ways.”
Liu also holds experience in launching new brands, creating integrated marketing strategies and collaborating with cross-functional teams to achieve shared business goals.
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