Relax Gaming agrees deal with DraftKings

The supplier has previously worked with the likes of BetMGM, PlayStar and PointsBet in the region.

Relax Gaming has taken a further step in the North American market by partnering with DraftKings in the US and Canada. 

This deal between the pair will see Relax’s games made available through the DraftKings Casino in the US states of Pennsylvania and New Jersey, while also going live via the platform in the Canadian province of Ontario. 

In just over a year, the supplier has experienced rapid expansion, having made its debut in the US market in December 2023 after agreeing a deal with BetMGM, going live in New Jersey, with its brand name in the US being referred to as RLX Gaming. 

Good to know: Relax Gaming’s former CEO Simon Hammon spoke to Gaming America in the 2024 January/February edition of the magazine, shortly after Relax Gaming’s launch in the US market. New CEO Mårtin Stalros also spoke to us at ICE Barcelona

BetMGM then aided Relax Gaming in expanding its content to a second state in the US, namely Pennsylvania, in June of last year, before the supplier further expanded its presence in New Jersey in the August after signing a deal with PlayStar. 

While Relax was one of the first suppliers to provide its content to players in Ontario after the market’s launch in April 2022.

It has since continued to expand in the province, most recently partnering with PointsBet in the region, prior to this latest deal with DraftKings. 

Ciaran McLoughlin

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