Inspired Entertainment signs licensing agreement with NHL
The supplier will be able to create virtual sport games featuring the NHL logo, and NHL club jerseys and names.
Key Points
- Inspired’s virtual games can now feature the NHL logo, and NHL club jerseys and names
- The company now has access to a variety of NHL brand assets
- Inspired has completed its North American suite of premier sports licenses
Inspired Entertainment has come to an agreement with the National Hockey League (NHL) that will see it gain rights to develop interactive, fixed odds virtual sports games featuring NHL branding.
Through this licensing agreement, Inspired will be able to develop games that feature the NHL logo and NHL club jerseys and names.
The supplier has said the games will use the “most advanced motion capture technology Inspired has ever implemented,” as it looks to create engaging games for NHL fans around the world utilizing the NHL brand assets. The official launch of NHL products from the supplier will likely be in Q4.
Further to this, the license agreement now means Inspired has completed its North American suite of premier sports licenses.
Inspired President and CEO Brooks Pierce said, “We are thrilled to work with the NHL and expand our offerings through this license.
“This product will appeal to North American players and to markets like Scandinavia and Eastern Europe.
“The agreement enhances our virtual sports portfolio and aligns with our mission to deliver interactive experiences that redefine sports entertainment, offering NHL fans a unique way to stay connected with the game, even during the offseason.”
NHL Group Vice President, Business Development and Innovation Chris Golier added, “Virtual Sports gaming continues to grow in popularity worldwide.
“We are excited to work with Inspired to engage our passionate fans through Virtual Sports using NHL assets. Inspired is a leader in this space and will leverage NHL IP to deliver a gaming experience that connects with our fans in new and exciting ways, helping to grow our global fan base.”
Similarly, this year, Inspired partnered with the Pennsylvania Lottery to launch a virtual NFLA lottery game, and launched its virtual sports product NBA Re-Play exclusively in Greece with long-term partner OPAP.
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