Inspired Entertainment has released its virtual NFLA lottery product End Zone Cash, in collaboration with the Pennsylvania Lottery. More than 10,000 retail locations throughout the state will offer the game, which features NFL Alumni players.
End Zone Cash features 16 NFL teams, along with eight matchups. The game is available to players every four minutes, seven days a week.
Company President and CEO Brooks Pierce described North America as the ideal area for the growing virtual sports market.
He said, “North America is a key market for Inspired, and we are proud to offer our virtual sports products in Pennsylvania, New Jersey, Washington DC and Ontario.
“The Pennsylvania Lottery was the first to introduce our Virtual Sports products in North America, and we are thrilled now to introduce End Zone Cash to their Xpress Virtual Sports lineup.”
Pierce went on to add that offering game features that are familiar to the public can potentially introduce players to the world of virtual sports.
He commented, “End Zone Cash includes exciting new game mechanics like multipliers and jackpots, which are familiar to lottery players and will provide them with enhanced opportunities and a richer game play experience.
“This is important in attracting US lottery players who may be new to Virtual Sports, while also providing the Pennsylvania Lottery with a dynamic new opportunity for revenue growth.”
Pennsylvania Lottery Executive Director Drew Svitko expressed his excitement to collaborate with Inspired by saying, “We are delighted to be the first in North America to bring Inspired’s ultra-realistic Virtual Products to our valued lottery players.
"These games are a testament to our ongoing commitment to modernize our operations and generate additional funds to support the well-being of older Pennsylvanians."
