Betr acquires license to utilize Huddle Tech for gaming platform
The operator has already integrated Huddle Tech’s software in its new sportsbook platform, which remains on track to launch ahead of the 2024 NFL season.
Betr Holdings (Betr) announced that it has acquired a license to Huddle Tech’s sports gaming technology, allowing the operator to utilize and build upon IP to support its sports betting platform.
This license also allows Betr to fully leverage Huddle Tech’s technology stack which includes odds-making, risk and trading tooling and content that spans Same Game Parlays (SGP), Same Game Parlays Plus (SGP+), micro-markets, player props and futures as well as traditional markets.
“We expect this transaction to be transformative for Betr, as we now have accelerated our product roadmap by years, have vertically integrated our product and therefore have further improved an already strong gross margin profile for our business and will be more advanced or at least on par from a sports gaming content standpoint than our competitors,” Betr Founder and CEO Joey Levy said.
“We now have the capability to build our own product and technology and are no longer reliant on third parties in a significant way.”
Betr has already integrated Huddle Tech’s software in its new sportsbook platform, which remains on track to launch ahead of the 2024 NFL season. Betr sportsbooks will initially launch in Ohio and Virginia, where the company had been operating its beta sportsbook product.
The company also received temporary sports wagering licenses in Indiana and Maryland, and has secured market access for sports wagering in Pennsylvania, Colorado and Kentucky.
“We are thrilled to see Betr utilize our software technology to enhance their sports gaming offerings,” Huddle Tech CEO Francesco Borgosano said.
“Betr’s vision aligns perfectly with our commitment to innovation and excellence in the iGaming sector, and we look forward to supporting their growth and success in the US market.”
On June 26, the Coalition for Fantasy Sports (CFS) announced that Betr, along with fellow daily fantasy sports operator Dabble, will be joining the Coalition alongside standing members Underdog Fantasy and PrizePicks.
CFS works to protect fantasy sports players, promote innovation, ensure responsible play, identify best practices and encourage growth of the market.
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