Genius Sports Acquires Legend as Q4 Earnings Show Growth
Genius Sports posts strong Q4 results while announcing the acquisition of Legend to expand betting and data services.
Genius Sports reported strong fourth-quarter results while announcing a strategic acquisition aimed at expanding its sports betting technology footprint.
The company confirmed it has acquired Legend, a move that strengthens Genius Sports’ ability to deliver end-to-end solutions for sportsbooks and gaming operators. This, in addition to Genius Sports’ data partnership with First, was announced in 2025.
The announcement came alongside the company’s Q4 earnings report, which showed continued growth across key business segments including sports data, betting technology, and media services.
Q4 Earnings Continue Growth Trend
Genius Sports reported solid financial performance for the fourth quarter, reflecting increased demand for sports data and betting technology services.
The company provides official sports data feeds and technology solutions used by sportsbooks and leagues around the world.
Key highlights from the results:
- Revenue growth in core sports data and technology segments
- Continued expansion of sportsbook technology partnerships
- Increased demand for official sports data
- Improved operating performance in media and advertising divisions
The company’s growth reflects the ongoing global expansion of regulated sports betting markets.
Strategic Acquisition of Legend
The acquisition of Legend represents a major strategic move for Genius Sports as it looks to expand its capabilities in sportsbook infrastructure.
Legend provides technology services that help operators manage trading, risk, and sportsbook operations.
By integrating Legend’s platform, Genius Sports aims to offer a more comprehensive suite of products to betting operators.
What the acquisition brings:
- Enhanced sportsbook technology tools
- Expanded trading and risk management capabilities
- Greater product integration across Genius services
- Ability to deliver end-to-end sportsbook solutions
This positions the company to compete more directly with full-service betting technology providers.
Expanding Role in the Sports Betting Ecosystem
Genius Sports has become a major player in the sports betting infrastructure space.
The company supplies official data feeds for several major sports leagues and powers technology used by sportsbooks globally.
Operators rely on companies like Genius to provide:
- Real-time game data
- Betting market infrastructure
- Trading and pricing tools
- Integrity monitoring systems
These services are essential for sportsbooks operating in regulated markets.
Competitive Industry Landscape
The sports betting technology market includes several major players competing to provide data and infrastructure to operators.
Key competitors include Sportradar, which also supplies official league data and sportsbook technology services.
As sportsbooks continue expanding into new jurisdictions, demand for reliable data and trading infrastructure continues to grow.
Companies capable of offering integrated technology stacks have a strong competitive advantage.
What Comes Next
Following the acquisition, Genius Sports plans to integrate Legend’s technology into its broader product ecosystem.
The goal is to provide sportsbook operators with a unified platform that combines data, trading tools, and media capabilities.
For Genius Sports, the strategy is clear. Build deeper technology capabilities while capitalizing on the continued global expansion of sports betting.
Players trust our reporting due to our commitment to unbiased and professional evaluations of the iGaming sector. We track hundreds of platforms and industry updates daily to ensure our news feed and leaderboards reflect the most recent market shifts. With nearly two decades of experience within iGaming, our team provides a wealth of expert knowledge. This long-standing expertise enables us to deliver thorough, reliable news and guidance to our readers.
Latest News
