First extends data partnership with Genius Sports
The duo will focus on expansion in Brazil.
Key Points
- Through the continuing partnership, First will be Genius Sports’ official betting partner
- They will work to extend their reach into the Latin American region
Sports betting solutions provider First – Best in Sports and sports data and technology company Genius Sports have extended their partnership. The amended agreement will see the partnership expand in the Latin American region, “with Brazil as a major focus.”
To accomplish this, First will distribute sports data and streaming content from Genius Sports to increase its volume and expand its B2B network.
First explained this partnership extension is “part of a comprehensive agreement between two companies that are setting industry standards for the speed, accuracy and depth of their online sports betting offerings.”
The new agreement will marks First becoming Genius Sports’ official betting partner.
Company CEO Tom Light shared his excitement to continue working with Genius Sports by saying, “We have been working with Genius Sports for many years, and I am delighted to be extending and deepening our relationship with such an industry leader. FIRST – Best in Sports and Genius Sports represent the gold standard in their respective fields and the new agreement will enable us to continue growing revenues for Genius Sports as we launch new partners and expand our network.
“We look forward to providing the most complete and data-rich solution to sports betting operators in the world’s fastest-growing markets.”
In other Genius Sports news, the NCAA recently decided to sell gambling data to sportsbooks through an agreement with the company. This sale could pave the way for the gambling industry to offer AI-driven wagering on college sports, as well as provide micro-betting options.
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