Enteractive partners with Better Capital in US

Enteractive will welcome Bettor Capital as an investment partner.

The partnership sees Enteractive join forces with Bettor Capital. With Bettor Capital’s support, Enteractive aims to accelerate its business development efforts, particularly in key growth markets like the US and Canada.

Described as a limited/non-controlling investment, this partnership aligns with Enteractive’s existing global strategy. This follows several other stories of investments made within the US gaming industry, including Lottery.com gaining an $18m investment in December following a $1m initial investment the week prior. 

Enteractive has partnered with a wide range of businesses across the industry, including Resorts Digital Gaming in October, with the intention of boosting operator customer retention and conversion in licensed US states. Enteractive also partnered with Coolbet in June, with a focus on boosting the operator’s player retention and activation in LatAm. 

Enteractive also won the Services Provider of the Year award at the London 2023 Global Gaming Awards. 

Enteractive’s CEO, Mikael Hansson, expressed enthusiasm about the collaboration, stating, “We’re thrilled to bring Bettor Capital on board as a strategic investor as we continue to expand within the North American market. We have built a strong relationship with the Bettor Capital team and believe that they will bring significant value alongside our existing investors.”

Dave VanEgmond, Managing Partner at Bettor Capital, said, “As a result, Enteractive has established a global blue chip customer base and market leadership position that has the Company primed for continued growth, especially in large and high growth markets such as North America.”

David Thompson

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