Enteractive and Resorts Digital Gaming partner for US market engagement

October 3, 2023
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The company plans to reach out to players one-on-one to reactivate accounts and ‘reduce churn.'

Enteractive, which works within the sports betting and iGaming industry to help operators retain and reactive their customer engagement, has partnered with Resorts Digital Gaming. The new campaign, which also intends to boost player conversion, will run in licensed US jurisdictions.

Ed Andrewes, Resorts Digital Gaming CEO, said, "Our team is extremely excited about collaborating with Enteractive and their innovative player engagement strategies.

“This partnership will set us apart from our competitors and show our players that we value the experience they have with Resorts Digital Gaming. We’re excited to see the positive outcomes of this joint effort."

Resorts Digital Gaming operates New Jersey’s online Resorts Casino, an extension of Resorts Casino Hotel in Atlantic City. This partnership will also include a campaign for Mohegan Sun Online Casino in New Jersey.

Enteractive won Services Provider of the Year at the Global Gaming Awards London earlier this year. The company will be campaigning to activate registered, but non-funded, player accounts (RNFs) and contacting lapsed players with an emphasis on reducing ‘registration churn.’

The company also partnered with Coolbet in June to reach out to the iGaming and sportsbook company’s players within Latin America.

Resorts Digital Gaming will use Enteractive’s (Re)Activation Cloud platform and collaborate with Enteractive agents to reach out to players via phone.

Andrew Foster, Enteractive's Head of Business Development, added, "Our primary goal is to facilitate direct communication between iGaming companies and their players using genuine one-on-one interactions.

"Brands that wish to improve their players' experience and boost financial gains at the same time will find Enteractive's sustainable, personalized approach the secret sauce they’ve been looking for!"

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