Simplebet set to debut March Madness game tracker

March 19, 2024
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The supplier's March Madness game tracker is set to go live after another successful season.

Microbetting supplier Simplebet is set to release its new game tracker as the basketball season culminates at its peak this month.  

After making its in-game microbetting college basketball product available across various operational partners for over 2,000 games, Simplebet is set to debut its game tracker ahead of this season’s NCAA tournament (aka March Madness). 

The application will be available through Simplebet’s collaborative partners Betr and DraftKings – and will allow fans to follow the game through its microbetting markets. Fans will be able to watch back animated plays, as well as additional statistics and visualizations, to inform their betting decisions as the game plays out.

Simplebet CEO Chris Bevilacqua said, “The launch of our game tracker for March Madness is a moment we’ve long been looking forward to. The game tracker we have created truly is a best-in-class product and will prove to be a necessity for any operator to integrate.

"Bettors will have a true single-screen experience as the tournament goes on, having the ability to see the action of every game in real-time and place bets reflective of that. We are continuing to innovate new ways for bettors and fans to interact with sports, and we believe the launch of our new game tracker will drive incremental engagement.” 

After launching its microbetting products back in 2021, Simplebet has since increased its offering. Viewers can now bet on the result of each possession, for example, whether the ball ends up out of bounds or gets turned over.

However, it’s not just basketball in which microbetting has captured the imagination, as Simplebet became LIV Golf’s official sports betting innovation partner last summer. 


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