LIV Golf has entered into an agreement with Simplebet to serve as the upstart league’s Official Sports Betting Innovation Partner.
A provider of micro-betting products, Simplebet will distribute LIV Golf’s real-time competition data to sports betting operators and media platforms.
Simplebet CEO Chris Bevilacqua said, “This is a transcendent moment for the sport and we are thrilled to serve as the Official Sports Betting Innovation Partner of LIV Golf. We’ve revolutionized the way audiences around the world connect with live sports by unlocking fan engagement opportunities and together with LIV Golf, we will create the new blueprint for how sports leagues can maximize their IP through innovative betting.”
Using Simplebet’s platform, sports betting operators will soon be able to offer in-play wagers during LIV Golf events. This arrangement will allow fans to wager on moments such as: if a golfer’s next tee shot will land in the fairway, if the player will sink the next put, or if a golfer will hit the green in regulation on a specific hole.
Greg Norman, LIV Golf Commissioner and CEO, said, “Developing new ways that golf can progress into the future has been a league tenet since day one. LIV Golf presents a supercharged tournament and fan experience showcasing a consistent field of players competing at the same time under the same conditions.
With golf becoming an increasingly popular sport within the multi-billion-dollar sports betting market, our league is proud to work with Simplebet which aligns with our competition model that every shot from every player is meaningful, from start to finish.”
Simplebet has developed a suite of micro-betting products for the National Football League, the National Basketball Association, both National Collegiate Athletics Association Football and Basketball and the Indoor Football League.
