GeoComply has announced a rise in the number of geolocation checks during Super Bowl weekend.
The 22.3% increase speaks to the shift towards a secure betting environment, with several states legalizing online betting and sports betting in the past year.
Heightened interest in the Super Bowl this year also contributed to the figures, with 8.5 million active accounts during the Big Game weekend, signaling a 15% increase when compared to the year prior.
Minutes before kick-off GeoComply also saw a massive spike in traffic, totaling 14.75 thousand transactions per second (TPS). This was the highest TPS ever recorded on GeoComply’s systems, almost doubling Super Bowl’s peak last year.
Moreover, since the start of the 2023-2024 NFL Season, GeoComply customers have created more than 13.7 million new accounts, a 28% increase from last season.
GeoComply analyzed its data across 28 US states, Washington DC and Puerto Rico where betting is legal. More Super Bowl data insights are due to be revealed by GeoComply later this week.
CEO and Co-Founder of GeoComply Anna Sainsbury commented on the continued transition of online betting into the legal market: “The continued transition to the legal market set the stage for a historic first Super Bowl in Las Vegas, and the record-breaking results we saw did not disappoint.
“We are proud to help foster the growth of a regulated industry that puts accountability, security and player protection at the forefront. Compliance drives our mission, and with that commitment, we strive to help our customers reliably and responsibly expand the player funnel and boost their businesses.
“Every year the legal market grows is good news for consumers and states and bad news for illegal offshore sportsbooks that become marginalized.”
Earlier this year, GeoComply noted a 24% increase in geolocation transactions during NFL playoffs for the 2023-2024 season.
The American Gaming Association estimated that bettors could wager close to $23.1bn over Super Bowl weekend, a significant increase from last year’s $16bn.
