The American Gaming Association (AGA) has published recent survey results, estimating that 67.8 million American adults are expected to wager on this year’s Super Bowl.
The projected figure represents 26% of adults and is 35% higher than the estimated participation during last year’s Big Game.
The AGA’s survey also estimates that bettors could wager close to $23.1bn on the game this weekend, a significant increase from last year’s $16bn.
In breakdown of the survey results, 42.7 million American adults said that they “plan to place a traditional sports wager online, at a retail sportsbook or with a bookie.”
Another 36.5 million said that they “plan to bet casually with friends or as part of a pool or squares contest.”
Both figures rose from last year’s results. Players on the survey who said they would place traditional Super Bowl bets grew by 41% when compared to last year, while the number of casual betting players rose by 32%.
Super Bowl LVIII will be held at Allegiant Stadium in Las Vegas on February 11. The game starts at 6:30PM.
AGA President and CEO Bill Miller commented briefly on how holding the game in Vegas could affect wagering records.
He said, "As the Super Bowl comes to Las Vegas for the first time, this year's record interest in wagering marks a full circle moment for the US gaming industry.
"Our priority remains getting this opportunity right by providing the consumer protections only a regulated market can guarantee and investing in responsible gambling tools, safeguards and education."
Miller will be on radio row in Vegas this week, along with Heisman Trophy winner, former NFL running back and current Fox Sports Big Noon Kickoff host Mark Ingram II. They will discuss the importance of responsible gambling and the legal sports betting market’s continued expansion.
Ingram said he is excited to partner with the AGA during Super Bowl week.
He commented, "The thrill of the game and the passion of the fans are what make sports so rewarding and fun. Legalized sports betting builds on this excitement.
“That's why I'm thrilled to partner with the American Gaming Association to encourage fans, whether it's during the Big Game or throughout the year, to keep it social and wager responsibly.”
