GeoComply data finds 24% increase in geolocation transactions during NFL playoffs

GeoComply has revealed a selection of data points regarding geolocation transactions and active user accounts from online stadium betting during the 2023-2024 NFL season. The NFL season, which began in September and concluded with the playoffs in January, has seen the Kansas City Chiefs come out on top in the AFC Championship, while in the NFC Championship, the San Francisco 49ers prevailed.  

Last year, GeoComply recorded 100 million betting transactions during the Super Bowl with 7.4 million accounts created over the Super Bowl weekend. Transactions were up 25% while account creation was up 32% from 2021, with GeoComply also noting the state with the most bets placed was New York, with 13.9 million registered geolocation checks.  

In this latest set of data, GeoComply found that there has been a 24% increase in transactions and 12% increase in active user accounts since the beginning of the NFL playoffs compared to last year. Furthermore, during the conference championship games in January, transactions were up by 35% from this time last year, with a 13% increase in active user accounts. 

When assessing the stadiums with the highest rate of geolocated transactions, Cincinnati Bengals home pitch Paycor Stadium had the highest average number of on-site transactions, with over 67,000 made per game. This was followed by State Farm Stadium and Lincoln Financial Field, with an average recording of 64,000 and 61,000 transactions per game made from stadium grounds.  

Meanwhile, GeoComply found the highest number of new accounts were being created at FedEx Field, with nearly 700 accounts being created on-site per game. This was followed by MetLife Stadium and Paycor Stadium, reporting an average of 438 and 374 new accounts per game on-site, respectively.  

With the growth in sports betting interest and states like New York reporting monthly sports betting handle of over $2bn in October, there is a good chance we will see a higher number of bets placed this NFL weekend than the one before.  

Beth Turner

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