Light & Wonder has entered an aggregation deal with 1X2 Network to launch the supplier's content in the US.
The partnership will initially see 1X2 Network's content available in Michigan on Light & Wonder's platform.
This deal marks 1X2 Network's official expansion into the US. The supplier's content will soon be available including slots, virtual sports, crash games and instant win titles from 1x2 Network's four internal studios 1X2gaming, Iron Dog Studio, Prospect Gaming and Ad Lunam.
The extended deal follows a successful partnership between the pair in Europe.
CEO at 1X2 Network Kevin Reid commented on the expansion: "As we launch our games in the US, we're excited to have Light & Wonder as our exclusive aggregation partner, extending our fruitful relationship and leveraging their powerful platform for widespread distribution. We are starting in Michigan, but work is already well underway in other states."
Digital Partnerships Director at Light & Wonder Steve Mayes reflected this sentiment: "1X2 Network has a history spanning 20 years of producing slick, innovative content that is very popular with players. It’s great to now be in a position to start putting its games in front of players in the US, who I am sure will be every bit as receptive as players have been in the European markets."
In other related news, Light & Wonder recently launched its content creation platform Playzido in Ontario. Earlier this year, Michael Marchetti joined Light & Wonder's Board of Directors.
Last month, 1X2 Network partnered with Skywind Group in Romania strengthening its foothold in Europe.
