Betsson recruits Peruvian football star Paolo Guerrero as casino ambassador
The deal is part of a company strategy to grow within the LatAm region.
Operator Betsson has partnered with Peruvian football star Paolo Guerrero to “further strengthen Betsson’s presence in Latin America and solidifying Betsson as the most exciting brand in the industry.”
Under the terms of the agreement, Guerrero will represent Betsson as its global casino ambassador.
Guerrero commented on the partnership by saying, “I’m very excited to work hand in hand with Betsson, which is not only a leading company in Peru but is successfully expanding throughout Latin America.”
Guerrero led La Blanquirroja to finish as the runner-up at the 2019 Copa America. He also helped Peru qualify for the 2018 FIFA World Cup.
This past season, Guerrero starred in both the Liga Deportiva Universitaria’s (LDU) Copa Sudamericana and Ecuadorian League titles.
Betsson Commercial Director for Latin America Andrea Rossi took a moment to commend Guerrero for his contribution to Peruvian sports.
She said, “At Betsson, we celebrate the agreement with Paolo Guerrero, which reinforces our leading position in the online entertainment industry in the region.
“He has played an undisputed role in the recent history of international football, with legendary moments in his career. For us, it is an honor to start 2024 alongside him.”
In other company news, Betsson was recently selected by Colombian football club Atlético Nacional to be its new global main sponsor as part of a three-year agreement.
Under the terms of the deal, the operator’s signage will be featured on the club’s jerseys. This is the first time in 23 years that the team will sport a fresh logo and look on their jerseys.
Betsson’s logo will be on both the men’s and women’s team jerseys at the beginning of the 2024 Colombian football season.
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