Betr unveils plans for three US market access deals
The company plans to launch its Betr Casino in Pennsylvania, Colorado and Kentucky.
Betr Holdings has released details for two market access deals in the US. One involves an online sportsbook and casino in Pennsylvania.
The other is for online sportsbooks in Kentucky and Colorado. All deals are subject to regulatory approval in selected states.
The Pennsylvania deal is in partnership with Cordish Gaming Group, the gaming division of The Cordish Companies. Cordish owns and operates casino resorts in Louisiana, Pennsylvania and Maryland.
Pennsylvania will be the first in the US to welcome Betr Casino.
Company President Rob Norton expressed his excitement for the collaboration by saying, “We are very excited to partner with Betr on the launch of their first online casino.
“Betr Casino will make a winning addition to the gaming options available to Pennsylvania players, which includes two of our own successful Live! Casino properties.”
For the Colorado launch, Betr has teamed up with Boulter Developments.
Steve Boulter of Boulter Developments commented, “Boulter Developments is excited to be partnering with Betr in the wonderful state of Colorado, pending licensing approval from the Colorado Division of Gaming.
“Their innovative approach to the gaming space, along with their intuitive product and rapidly growing media arm, make this a no-brainer partnership for us. Further, we are thrilled to be equity partners as we firmly believe Betr is the future of sports gaming in America as they continue to make sports and betting, Betr.”
The Eastern Band of Cherokee Indians (EBCI) has partnered with Betr for Kentucky market access. The Tribe is also involved in the deal for Indiana’s market access.
EBCI Holdings CEO Scott Barber elaborated on the partnership by saying, “On behalf of our JV equity stake in Revolutionary Racing Kentucky, DBA, Sandy’s Racing & Gaming, we couldn’t be more excited to expand our KY sports betting market access strategy with Betr.
“Betr’s innovative suite of products and user-friendly app are truly cutting-edge technology, coupled with their unique approach to marketing and broadcasting sports-related content, creating a differentiated product offering within a rapidly growing market. We are confident our expanded relationship with Betr (Indiana market access agreement) will be a perfect fit in the great sports state of Kentucky.”
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