NeoGames broadens New Jersey presence via Hard Rock Digital

November 16, 2023
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Players throughout the state can access Wizard Games titles through Hard Rock Bet.

NeoGames’ Pariplay subsidiary has partnered with Hard Rock Digital and its Hard Rock Bet New Jersey platform. The duo will launch Pariplay’s slot games, which are available on the Wizard Games studio through Pariplay’s Fusion platform.

NeoGames President and Head of iGaming Tsachi Maimon discussed the partnership and explained the importance of expanding within the New Jersey iGaming market.

He commented, “New Jersey is an extremely important market for us, so we’re delighted to be growing further with Hard Rock Digital.

“We’ve got a fantastic portfolio of high-quality content and we’re looking forward to bringing our games to even more players through a fruitful partnership.”

Growth in North America remains a particular focus for the company. Wizard Games has an existing North American foothold in New Jersey, Michigan, West Virginia and in the Canadian provinces of Alberta and Ontario.

Its titles are also available in Latin America, North America and in more than 15 regulated jurisdictions throughout Europe.

Hard Rock Digital recently launched the Hard Rock Bet brand in the Garden State, giving players the chance to find games like the ones they would find on Hard Rock Hotel & Casino Atlantic City’s casino floor.

Company SVP of Casino Grant Williams said Hard Rock Digital is excited to give its Garden State players access to the Wizard Games platform.

He said, “We’re thrilled to be adding Wizard Games’ expansive and innovative portfolio to our highly rated Hard Rock Bet platform in New Jersey.

“With a huge selection of slots, table games, and live dealer options, Hard Rock Bet is entertaining our players like no one else can.”

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