FanDuel Casino has begun the second installment of its “Winning is Undefeated” campaign. The ads include both social media and TV spots developed in collaboration with Mischief @ No Fixed Address.
Daniele Phillips, VP of Brand Strategy at FanDuel Casino, said, “At FanDuel Casino we are all about celebrating that unmatched feeling of victory. Our latest campaign doubles down on how the feeling of winning outranks all else.”
Previous ads in the FanDuel casino campaign featured ‘winning’ at parking by not having to pay a broken meter and ‘winning’ the end of a relationship by not having to be the one to initiate a mutual breakup.
As part of the campaign, FanDuel will also debuting an exclusive IGT PlayDigital slot game, Fort Knox Cleopatra. The TV spots will be broadcast in New Jersey, Pennsylvania and Michigan, as well as other US iGaming markets.
Fort Knox Cleopatra will offer a new progressive jackpot mechanic, including larger prizes and multiple ways to win, as well as the game’s more classic aspects. New FanDuel Casino players will receive 50 bonus spins as part of the signup process after making a first deposit.
The new game will also feature the Fort Knox Bonus, triggered by any random base game spin, as well as the Cleopatra Bonus, triggered when a player collects three Sphinx Scatter symbols.
Asaf Noifeld, MD at FanDuel Casino, said, “Offering our players the ultimate choice of games is a top priority for us. As we continue to introduce new players to FanDuel Casino, we are excited to bring a game users know and love with a new spin and more prizes.”
