Gaming Arts: Rewarding the faith & US expansion

September 19, 2023
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Las Vegas-based Gaming Arts specializes in bingo games and also develops keno games, system and jackpot offers for its customers. CEO Mike Dreitzer explained the supplier's plans for US growth in an exclusive interview with Gaming America.

What does the next six months look like in terms of North American expansion and where does Gaming Arts plan to launch next?

On the slot side we are on the verge of being approved in Michigan, which is extremely exciting given that we have numerous pending orders with some of our larger corporate partners. After that we have approval in multiple different states on our near-term horizon that include Iowa, Illinois and Nebraska, as well as increasing footprint in New York, which is one of the largest markets in the country. 

How have your current partnerships contributed to company growth during 2023 and what new partnerships are in the works going forward?

We have had several key partnerships of note. Specifically, the collaboration with Brian Christopher to create the BCS Slot game, a first-of-its-kind game featuring a slot influencer, was extremely notable. Additionally, we work with multiple independent third-party studios who provide us with game content for our customers’ players to enjoy.

We’ll also be debuting our first major license, Deal or No Deal, based on the hit television game show. The game features linked progressives and jackpots, free games and of course, the iconic Deal or No Deal Briefcase Bonus. Players will love the immersive experience of playing the game show in a slot machine. 

Which Gaming Arts titles are currently trending with your players this year?

We are continuing to see tremendous success with Kung Fu Empress, Pop N’ Pays More, featuring Brian Christopher and both our electronic table games products, Casino Wizard and Casino Wizard VIP.  Some of our more recently released successes are Thor’s Thunder on our VertX Grand portrait cabinet, which was shortlisted for Slot of the Year at the Global Gaming Awards, as well as Lucky Pick and Cash Quest on Phocus S104 dual screen cabinet. 

We have been able to capitalize on the industry trend of perceived persistence with Kung Fu Empress, as well as our newer brands like Lucky Pick and Cash Quest creating huge wins for players with the increased volatility that arises from true persistence.  

How has the Canadian market contributed to Gaming Arts’ success?

We have enjoyed expansion in BC and Ontario on the slot side and Manitoba on the Bingo side, with the Bingo Millions product. We look forward to further widening our product footprint in Canada next year. We have seen success with our Phocus S104 Dual Screen themes and now we are working with our partners to expand our current footprint in Canada by rolling out our VertX Grand cabinet. 

What new games can bingo fans look forward to in the coming months?

Our new Super Punch Board Bingo progressive games will have players embarking on a bingo adventure like no other. Players will unleash the excitement with our revolutionary and electrifying bingo adventure where every punch brings you closer to astonishing wins. With each punch, the prizes grow bigger and surprises abound at every turn.

Super Punch Board Bingo is designed to cater to players of all levels, ensuring that everyone can join in on the action. Whether you’re a seasoned player or new to the game, this is the ultimate bingo experience. 

Could you give us a brief overview of some of the new hardware developments we can expect to see soon?

The development of Gaming Arts’ new VertX Duo gaming cabinet began over a year ago with the goal of being 'best in breed' on casino floors across North America. This beautiful new cabinet includes super bright 4K displays, theater-quality sound system, enhanced graphics and advanced ergonomics.

The advanced R&D process at Gaming Arts included developing dozens of new cabinet concepts, each of which was evaluated by our executive team until the ultimate winning design was chosen, which has now become reality.  

What does the future hold for Gaming Arts in 2024?

We are very excited about 2024 and beyond. Gaming Arts will continue to expand its product offering and footprint throughout North America. We look forward to bringing more and more great games to players everywhere.

We are thankful to our partners and customers who have given us a chance; it is delightful to see that faith being rewarded. On the hardware side, we are thrilled to show our brand new VertX Duo cabinet – our next-generation dual screen with two 32” 4K monitors for sharp, dazzling graphics that leave the players enthralled. 

Our flagship theme on the VertX Duo is Jackpot Sweep, an innovative Hold ‘n Spin-style game where players can win progressives multiple times. 

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