Betting Hero has reached a company milestone by activating its 500,000th customer within the US sports betting market. During 2023, the company delivered more than 110,000 new players to the market, the equivalent of a 25% increase, according to the company’s report.
The company also recently celebrated its debut in North Carolina, which aided Betting Hero in reaching 500,000 users.
Betting Hero COO Jeff Gajewski commented, “The excitement from the first few days of legalized betting has been amazing to see, not only from the sports fan perspective but also from the operators, sports teams, leagues and sports bars in North Carolina.
“Our Betting Heroes have been busy helping new customers across the state since the launch and are quickly adding to our 500,000 total. If the first week of legal sports betting is any indication of the potential here, the Tar Heel state is going to be one to watch.”
Through Betting Hero Live Activation, the company has expanded its reach to more than 20 regulated sports betting states. Under the company’s research division, operators can have access to a holistic view of bettors.
Betting Hero Founder and President Jai Maw said, “We are proud to represent their voice throughout the industry and believe in the power of consumer-led innovation being the key to long-term success. Delivering our 500,000th customer following a successful launch in North Carolina is just icing on the cake as far as we're concerned.
"The millions of customer interactions we have had over the years is what has allowed us to reach this milestone so quickly, and we're excited to exceed that pace as we work towards delivering another 500,000 customers in the years to come.”
