GeoComply has posted data for sports betting in North Carolina's debut following its legalization on Monday, March 11. The company found that, within the first 48 hours of legal betting, it had conducted almost 5.4 million geolocation checks, with close to 370,000 active accounts identified.
Other results from GeoComply include its data on the Super Bowl, where it found that nearly two million new users signed up for legal sports betting in the fortnight leading up to the game. Geolocation checks were up 22.3% from the Super Bowl the year prior, with 8.5 million active accounts noted on the Big Game weekend – up 15% year-over-year.
Transactions during the NFL playoffs were also up 24%.
Data was compiled from 28 states, as well as Puerto Rico and Washington DC.
The data compliance company has partnered with several sportsbooks across the US, including an exclusive partnership with Underdog in May and Bet99 in October.
GeoComply is considered the largest geocompliance company in the gaming industry. When we asked geocompliance company Radar’s CEO and Co-Founder Nick Patrick if he would consider a merger with GeoComply, however, he stated that the company’s current focus is on building its own vision.
The full interview can be found in Gambling Insider magazine.
