The poker marketing agency Above the Felt is partnering with the fantasy sports platform Underdog Fantasy.
Under the partnership, many on Above the Felt’s roster will join with Underdog Fantasy to amp up engagement among both porker enthusiasts and fantasy sports fans. The partnership will feature campaigns and content that will blend skill, strategy and entertainment for fans of both poker and fantasy sports.
Tom Wheaton, CEO at Above the Felt Entertainment, said, "We’re excited to team up with Underdog Fantasy to bring our audiences an unmatched campaign that bridges the worlds of poker and fantasy sports.
"By combining the creativity and charisma of our roster, with the dynamic platform of Underdog Fantasy, we're confident that our team’s engaging content will introduce fans to a fun and modern approach to fantasy sports while also driving business growth for Underdog Fantasy.”
Among Above the Felt's roster is poker personalities Chris Moneymaker, Phil Galfond, Ethan "Rampage" Yau and Matt Berkey. They will endorse Underdog Fantasy's offerings.
Above the Felt was founded in 2021 and focuses on connecting poker players and fans and businesses.
Underdog Fantasy also recently an eight-figure deal with the popular sports talk show "It Is What It is," hosted by Hip Hop stars Cam’ron Giles, Mason (Ma$e) Betha, and Treasure “Stat Baby” Wilson.
The show has featured guests from both Hip Hop and sports culture, including Ice Cube, Stephen A. Smith, Paul Pierce, Andre Drummond and Brandon Marshall. Underdog Fantasy has also cosigned Gil's Arena, hosted by former National Basketball Association star Gilbert Arenas.
