The partnership comes during AGA’s Responsible Gaming Education Week.
NASCAR will create content distributed across its website and social channels promoting responsible gaming awareness.
“Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy,” said Scott Warfield, Managing Director, Gaming, NASCAR. “The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”
NASCAR has embraced regulated sports betting by building partnerships with Sportradar, BetGenius, Penn National Gaming and Bet MGM over the last year. The league also has a bet center page on its website.