PlayStudios, publisher/developer of mobile games and creator of the PlayAwards loyalty platform, has signed a licensing deal with IGT. IGT content will now be available for the first time within PlayStudios’ chance-based games.
The initial titles scheduled for release are: “Wolf Run Eclipse,” “Money Mania Pharaoh's Fortune” and “Wheel of Fortune Cash Link Australian Outback.” New games, based on the above content, will be available in PlayStudios’ MyVegas Slots later in 2023.
The new games will first appear exclusively in MyVegas Slots, but additional IGT content for MGM Slots Live and Pop! Slots will “quickly follow.”
In 2022, IGT was awarded Land-Based Product of the Year for its PeakBarTop at the Global Gaming Awards Las Vegas as well as receiving runner-up for Slot of the Year with “Wheel of Fortune High Roller.” IGT was also awarded Casino Supplier of the Year at the Global Gaming Awards in London.
Katie Bolich, Co-Founder and Head of Product at PlayStudios, said, “To have the opportunity to work with IGT and bring their proven content and game models to our casual, free-to-play audience is a win-win.
“Our players get to experience some of the most popular casino titles, and IGT gets to reach a broader audience as we extend their content beyond the casino floor.”
IGT VP of Global Licensing and Social Casino Gaming, Jennifer Fales, also added, “By putting IGT’s popular content into the hands of PlayStudios’ millions of players, we are extending the reach of many celebrated themes and enabling players worldwide to enjoy IGT content in a compelling, free-to-play format.”
PlayStudios’ PlayAward platform achieves over 6 million monthly unique active users, who can earn an in-game currency, exchangeable for real-world rewards with partners such as MGM Resorts, Norwegian Cruise Line and Wolfgang Puck, among others.
