PlayStudios announces content licensing deal with IGT

May 4, 2023
Leer en Español

The supplier's free-to-play mobile apps will see the addition of IGT games, including MyVegas slots and Pop! Slots.

PlayStudios, publisher/developer of mobile games and creator of the PlayAwards loyalty platform, has signed a licensing deal with IGT. IGT content will now be available for the first time within PlayStudios’ chance-based games.

The initial titles scheduled for release are: “Wolf Run Eclipse,” “Money Mania Pharaoh's Fortune” and “Wheel of Fortune Cash Link Australian Outback.” New games, based on the above content, will be available in PlayStudios’ MyVegas Slots later in 2023.

The new games will first appear exclusively in MyVegas Slots, but additional IGT content for MGM Slots Live and Pop! Slots will “quickly follow.”

In 2022, IGT was awarded Land-Based Product of the Year for its PeakBarTop at the Global Gaming Awards Las Vegas as well as receiving runner-up for Slot of the Year with “Wheel of Fortune High Roller.” IGT was also awarded Casino Supplier of the Year at the Global Gaming Awards in London.

Katie Bolich, Co-Founder and Head of Product at PlayStudios, said, “To have the opportunity to work with IGT and bring their proven content and game models to our casual, free-to-play audience is a win-win.

“Our players get to experience some of the most popular casino titles, and IGT gets to reach a broader audience as we extend their content beyond the casino floor.”

IGT VP of Global Licensing and Social Casino Gaming, Jennifer Fales, also added, “By putting IGT’s popular content into the hands of PlayStudios’ millions of players, we are extending the reach of many celebrated themes and enabling players worldwide to enjoy IGT content in a compelling, free-to-play format.”

PlayStudios’ PlayAward platform achieves over 6 million monthly unique active users, who can earn an in-game currency, exchangeable for real-world rewards with partners such as MGM Resorts, Norwegian Cruise Line and Wolfgang Puck, among others.


Product Spotlight


Things get unruly in the company of some fleecy characters in the new Konami Gaming’s new Unwooly Riches slot series.

John Connelly - Interblock preparing to launch online by the end of year

John Connelly, the Global CEO of Interblock, joins the Huddle to talk about:
- The company's conversion to the online space
- The performance of ETGs
- Interblock's new philanthropic efforts
- The trend of companies going private
- And more!

Michael Hershman - Dispelling casino 'myths:' New York needs to lose fear of the unknown

Michael Hershman, CEO of the Soloviev Group, joins Tim Poole on the Huddle to put forward his case that the Freedom Plaza is the way to go for one of New York's casino licences. He fields a variety of questions - not shying away from any of them - on why 'myths' about casinos and a fear of the unknown should be dispelled, as well as acknowledging the strength of rival bids and discussing opposition to the project.

Five years ago, before the mass proliferation of social media we see today – and even before the Covid-19 pandemic – I think you would be hard pressed to find a CEO talking about “Instagrammable moments.” KPIs w...

The Global Gaming Awards: Looking ahead to 2024's ceremonies.
After more than a decade of celebrating gaming's best, Gaming America looks ahead to a bright 2024 for the Global Gaming Awards in the Americas and Asia-Pacific.
From the top: The Indian Gaming Tradeshow & Convention
Tribal gaming is a uniquely American institution and all its uncommon attributes were on display this April at the Indian Gaming Tradeshow & Convention in Anaheim, California.
Review: Terre Haute Casino Resort and Harrah's Hoosier Park Racing & Casino
Terre Haute Casino Resort vs. Harrah's Hoosier Park Racing & Casino, Gaming America's Laura Mack reviews each property.
Eureka Casino interview: CEO Andre Carrier on resort expansion
We spoke with returning guest, CEO Andre Carrier, about Eureka Casino Resort's expansion. He aims to not only change the look and feel of the casino, but to also build residential housing around it.