Incognia geolocation services enter online gaming market

April 19, 2023
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Aiming to ‘arm' operators with tamper-resistant compliance solutions, Incognia has entered the iGaming space.

Incognia, a California-based location identity company, has announced the launch of an integrated geolocation compliance and account security solution for the regulated US gaming market. This service is intended for digital operators, satisfies jurisdictional requirements, and protects player accounts.

The company aims for its solutions to be tamper-resistant, with advanced “apartment-level accuracy” and technology that assists operators with state-by-state geofencing requirements. This will help to prevent bettors from wagering outside of state lines and keep transactions legitimate.

Incognia is new to geolocation compliance for gaming; however, the company has previously used its technology for fraud prevention and account security throughout other industries.

To bring its new solutions to the gaming market, Incognia has worked with Gaming Laboratories International (GLI). The company underwent a functional review of how accurately and reliably it can verify player locations.

The GLI Attestation concluded that Incognia’s geolocation could detect “any attempt to alter location data, and accurately respond to the valid location data it received.”

Garett Krier, Testing Engineer at GLI, commented, “Incognia passed with flying colors. I was surprised that I didn't uncover anything that required fixing and retesting, because I always do.”

Incognia’s solution combines location behavior and device intelligence to detect account takeover and identify suspicious activity or the use of GPS spoofing technologies like VPNs, emulators, root access and other ways of app tampering or device compromise.

Fraud prevention provided also includes the detection of multi-accounting, identity theft, bonus abuse, collusion, proxy betting and payment fraud.

André Ferraz, CEO and Founder of Incognia, said, "We are thrilled to bring several decades of combined experience building location technology to the growing US iGaming and Sports Wagering market. We look forward to arming operators with a proactive fraud prevention signal that automates the use of location data and greatly reduces manual fraud investigations.”


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