Internet Vikings launches in Maryland as Crab Sports partner
Both companies say an early agreement and promise of Maryland market is important for their launch.
Crab Sports and Internet Vikings have launched in Maryland, having signed an agreement in July 2022 to do business together in the Old Line State when sports betting was still on the horizon for later that year. The online gaming host now will be live in 18 states, including Maryland.
Crab Sports is a sportsbook startup that is set to launch in May. Supplier Gaming Innovation Group plans to operate Crab Sports and the sportsbook has also already partnered with local Baltimore restaurant, Jimmy’s Famous Seafood.
According to Rickard Vikström, Founder & CEO of Internet Vikings, entering the Maryland market was important to both companies. He said, “The US is one of the more recently opened and in-demand iGaming and online sports betting markets in the world.
“Both large, multinational corporations with deep-rooted gaming history and brand-new startups are all aiming to gain share in the American market. Participants need to be agile to carve their share.”
Internet Vikings, through its arrangement with Crab Sports, will provide specialized cloud hosting services to the recently founded and Maryland-focused sports betting brand.
Vikström said of the early partnership, “Internet Vikings invests in establishing its operations to be ready for clients from the very first day of each new state launch, and this is a strategy we will continue in the future.”
Derek Baker, one of the founders of Crab Sports, said, “As a startup company, it’s important to us that our partners are agile and willing to collaborate to find solutions.
“We have already made some tweaks to our hosting requirements since signing our agreement and the IV team has been excellent in working with us to accommodate our needs.”
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