New York City is once again leading the nation in Super Bowl geolocation transactions according to GeoComply. The company conducted 100 million geolocation checks across 23 states and Washington DC with legal, online sports betting during the Super Bowl LVII weekend.
The Empire State recorded 13.9 million geolocation checks, followed by newcomer Ohio with 12.6 million and Pennsylvania in third with 11.8 million checks.
This may not come as a big surprise, as New York is one of the most populous cities in the US, with over 8 million residents. It also boasts some of the most passionate fans of any city, home to the Jets, Yankees, Mets, Knicks and Giants.
Ohio, which only launched on January 1, saw the highest amount of total unique accounts, with 1.1 million accounts registered. New York came in second with 851,000 and Philadelphia once again came third with 793,000 unique accounts used.
This year’s overall numbers represented a 25% increase from last year's Super Bowl weekend, which saw 80 million geolocation checks. This was the first Super Bowl to take place in a state (Arizona) with legalized sports betting as the Kansas City Chiefs dramatically came from behind to beat the Philadelphia Eagles, 38-35.
GeoComply Co-Founder and CEO Anna Sainsbury commented: “Super Bowl LVII was a record-breaking event. GeoComply data reveals that Americans’ interest in legally betting on the Super Bowl has never been higher.
“It also showed that many fans at State Farm Stadium embraced their newfound ability to bet while watching the game in person.”
The data shows that the NFL has also seen a surge in viewership in cities such as Los Angeles and Chicago, both of which are thousands of miles away from State Farm Stadium, with neither state having its home team involved in the game.
