React Gaming Group’s subsidiary, Parabellum Esports, has partnered with Viral Nation to strengthen its business interests within the world of esports and gain access to global sponsorship opportunities.
Viral Nation is an international digital media innovation group. The company will aid Parabellum by offering its knowledge and organizational skills within the arena of esports talent management.
Parabellum Esports CEO Chris Lamarucciola said: “We are excited to have a world-class agency like Viral Nation represent our business interests and brand opportunities within the esports space.
“Having an agency on board will allow us to focus on what we do best: putting out high-performance competitive teams.”
React Gaming CEO Leigh Hughes noted that the collaboration falls in line with the company’s business strategy and said growing its brand through international partnerships remains a key focus.
Hughes commented: “This partnership is part of our strategy to grow Parabellum’s business by leveraging Viral Nation’s expertise in building brand awareness and securing global partnerships to increase revenue.
“Viral Nation’s outstanding track record and impressive list of clients show their capacity to get the job done.”
Viral Nation Co-Founder and CEO Joe Gagliese echoed the same excitement about its partnership with Parabellum.
He said: “Parabellum Esports has done an excellent job of scaling its business in such a short amount of time.
“We are thrilled to be working with them to bring more brand partners into the world of esports and showcase how vibrant and exciting this growing online community of talented individuals is.”
