The Soaring Eagle Casino & Resort, located in Mount Pleasant, Michigan, has announced a partnership with Quick Custom Intelligence (QCI) and has begun installing QCI's products in the casino.
The Unified Gaming Platform offered by QCI aligns marketing, player development and casino operations.
Soaring Eagle Casino & Resort CEO Melinda Coffin commented: "The team at Soaring Eagle Casino & Resort is very excited to begin using the QCI Platform. We did an extensive vetting of business analytic tools and found their AI and technology to be leading-edge.
"Leveraging QCI's platform allows our team to quickly identify revenue opportunities, execute and evaluate campaigns and elevate our player development efforts.
"To top it all off, their Robotic Process Automation will save us time and money each month accurately loading our marketing offers."
The Soaring Eagle Casino & Resort offers 516 renovated guest rooms, a full-service spa and salon, a large indoor pool and other amenities.
Quick Custom Intelligence CEO Dr Ralph Thomas added: "Soaring Eagle Casino & Resort's decision to select our QCI Platform shows the importance of continually developing products that truly fit our customers' needs.
"We see our business partnership with Soaring Eagle, a premier operator in the Michigan market, as a strategic business relationship.
"With over 85 casino resorts in North America and over 4,000 sites worldwide utilizing QCI's Unified Gaming Platform, we are confident our proven product will continue to meet the growing needs of Soaring Eagle Casino & Resort."
The casino floor boasts over 3,000 slot machines, just over seventy table games, a newly designed poker room along and a retail sports betting location.
