In an effort to gear up for future expansion, FanDuel Casino has appointed Mischief @ No Fixed Address as its creative agency of record. Mischief will focus on creative duties pertaining to FanDuel Casino, with a target to expand its audience.
VP of Casino Brand Strategy at FanDuel Group Daniele Phillips commented: "We're entering uncharted territory as more and more states begin to welcome online casinos. And as FanDuel Casino introduces and acquaints itself to people across North America, we want to do it in an unexpected way that is so distant from category conventions."
Phillips continued: "This is a sector ripe for disruption. So, it's only fitting that our agency partner specializes in blowing stuff up. Mischief is the leader of disruption and strategically powerful ideas which have proven to move business time and time again. We can't wait to make an impact together."
FanDuel's casino platform differs from its sportsbook in the sense that the platform appeals to broader audiences. At the moment, there is a 50/50 split in terms of usage between males and females.
Mischief Co-Founder and CCO Greg Hahn said: "We're looking forward to creating an unmistakable edge for FanDuel Casino. The FanDuel team are our kind of people: savvy, strategic, and up for rocking the boat. We're really excited to be partnering."
The FanDuel Casino is active in four states: New Jersey, Pennsylvania, Michigan, and West Virginia. It's available on iOS, Android, and online browsers.
The mobile casino offers several games across roulette, blackjack, slots and live tables.
The partnership and ensuing campaign between FanDuel Casino and Mischief are set to launch in late 2022.
