Mohegan Sun has launched a digital advertising campaign called ‘All in for Mohegan,’ which will advertise the Connecticut-based tribal casino. The campaign is being run by TAXI, an advertising design and digital agency who are teaming up with Mohegan Sun’s communication team.
The team is led by George Galinsky and Lindsay Bollenbach who have laid out a comprehensive plan to promote the casino both locally and regionally.
The 'All in for Mohegan' campaign aired coverage recently in the Northeast, at the start of an NBA Finals game between the Celtics and Warriors on ABC. The spot also aired during the NHL’s Stanley Cup Finals on ESPN.
Mohegan Sun General Manager Jeff Hamilton says: “The new 'All in for Mohegan' ad campaign is a perfect representation of what our guests feel at, and about, Mohegan Sun.”
He said it would outline the, “endless entertainment options, incredible dining, world-class lounges and nightlife, thrilling casinos and the friendliest guest service anywhere.”
The ‘All in for Mohegan’ campaign aims to display the company's refreshed look and feel for the brand. The spot features Mohegan Sun’s Director of Transportation Derrick Williams as he greets guests in Mohegan Sun’s Sky Tower hotel lobby.
The commercial then goes on to highlight the benefits of the tribal casino, with shots of dancing at one of its nightclubs, a sell-out concert inside the 10,000-seat Mohegan Sun Arena, bowling at the Game On! alley and guests rolling dice on a craps game.
Mohegan Sun’s SVP of Marketing George Galinsky believes that TAXI’s depiction of the tribal casino is accurate to the experience that can be enjoyed there. He says: “The new campaign is authentic. It’s welcoming. It’s real. It helps viewers start to feel what it is really like at Mohegan Sun and why it is so different from every other hospitality or travel destination out there.”
Marking its 30th year since its inception in 1992 TAXI is a North American advertising agency that connects brands with consumers through creativity, technology, and culture. The agency is behind award-winning campaigns for clients including Mohegan Sun, Volkswagen, Audi, Kraft Heinz and Pfizer.
