Rivalry Corp., the internationally regulated sports betting and media company, announced that it would be launching its online esports and sports betting service in Ontario.
This is just one of the many companies launching on the first day of regulated online gaming in the province. However, Rivalry is one of the only Canadian-based companies launching internet gaming services in Ontario.
Originally founded in Toronto in 2016, Rivalry’s headquarters and origin are in the center of the province. An area where Rivalry differs from the others is its focus on esports betting. The company is also launching its marketing campaign on April 4, 2022.
Steven Salz, Co-Founder, and CEO of Rivalry said, "We do things differently at Rivalry. We are aiming to be the sportsbook for the next generation through engaging content and innovative experiences that entertain and create loyal fans of Rivalry who come back for more. To launch in our home market feels like a dream come true, and a very significant milestone in our creation of a leading global brand."
Ontario is Canada's largest province and hosts a population of approximately 14.9 million people. It's also the first province in Canada to allow regulated internet gaming by private operators.
The reason for this is the legislation enacted by the government of Canada in August 2021. This legislation gave provincial and territorial governments the ability to conduct and manage single-event sports betting in their respective jurisdictions.
Ontario is Rivalry’s second fully-regulated market after gaining approval of its Australian license earlier this year.
Rivalry is also responsible for launching Rushlane, a casino game that enters a new category for online gaming titled, Massively Multiplayer Online Gambling Games (MMOGG).
Rivalry Limited, operated by Rivalry Corp., has held an Isle of Man license since 2018 and is in process of attaining licenses in additional countries.
