Rush Street Interactive (RSI) has signed an exclusive brand and content agreement with former Chicago Bull basketball star Joakim Noah. As part of the deal, Noah will represent BetRivers and PlaySugarHouse as a brand ambassador.
Noah will be the face of BetRivers’ marketing campaign, appearing in various television, radio and billboard ads. He will also appear in weekly interviews that discuss his charitable efforts and his life in the NBA. Moreover, he will provide reactionary commentary to basketball games.
RSI CEO Richard Sschwartz said: "We are thrilled to have a former Chicago Bull join our BetRivers family. Joakim Noah will bring his love, passion, and knowledge of basketball to help create a more engaging betting experience for our players."
Noah hails from New York City. He played for the Florida Gators, who won the NCAA championships in 2006 and 2007. During his NBA career, Noah played for the Chicago Bulls for nine seasons.
He and his mother founded the Noah’s Arc Foundation in 2010. The foundation works with children by using sports and art to provide them with positive experiences and to benefit the community.
"Joining with BetRivers to create content for Chicago and beyond is a great way to connect with fans and to spread the word about Noah's Arc Foundation and the positive impact we can have on the city's youth,” said Noah. "I look forward to joining the team to enhance the betting experience while sharing my passion for basketball."
RSI is the parent company of BetRivers and PlaySugarHouse. It is live in 13 states, including Pennsylvania, Illinois, New Jersey, New York, Connecticut, Michigan, Indiana, Virginia, Colorado, Iowa, West Virginia, Arizona and Louisiana.
