The Super Bowl was always expected to be a big day for sports betting in the United States. Indeed, many believed it would mark a paradigm shift, cementing sports betting as a truly dominant force across the country. These guesses appear to be correct as Nevada regulators report a weekend of record spending from bettors, at a rate never previously seen.
Sportsbooks across the Silver State took $179.8m in Super Bowl bets ahead of the big game, far outpacing the previous record of $158.6m set in 2018.
From this impressive handle, the state earned an 8.6% profit, according to Michael Lawton, an analyst for the Nevada Gaming Control Board.
Nevada was not the only place that saw a boom in sports betting across the weekend. Since the final whistle blew on the championship game, a number of operators have revealed that the weekend brought with it record-breaking numbers.
“We’re encouraged by strong results over the weekend, with Super Bowl LVI being the most bet on Super Bowl to date,” said Adam Greenblatt, CEO of BetMGM, who went on to add that New York made up most of the company’s digital bets.
Meanwhile, GeoComply noted that its tracking software identified over 80 million Super Bowl-related transactions over the weekend. This marks a two-fold increase over last year. The geolocation company also found that 5.6 million separate accounts accessed online sportsbooks, a 95% increase from last year's Super Bowl.
WynnBET, which has expanded rapidly over the last 12 months, stated that from now on, every year will set new records.
