ESE Entertainment on Thursday said it is teaming with BallStreet Trading on BallStreet’s $50,000 free-to-play live Super Bowl event, known as “The Market.”
ESE and BallStreet said the full partnership will include sports betting exchange Sporttrade and financial media company Litquidity.
BallStreet, a peer-to-peer prediction platform, previously announced a partnership with Benzinga.com that created The Market.
The Market will run from February 9 through the end of the Super Bowl on February 13. There will be two live contests: “First Team to Score 10 Points” and “Winner of Game.”
Officials said both contests will be real-time and open to traders to join and trade for free while they watch the game.
In a legal note, the parties said The Market is not associated with the NFL.
“We are really excited to be given an opportunity to work with like-minded partners such as Sporttrade, Litquidity and ESE,” Scott San Emeterio, BallStreet CEO, said in a statement. “We can all see the trend in the market and we are working to collectively accelerate it.”
Alex Kane, founder and CEO of Sporttrade, added: “We are thrilled to be joining three partners that share our vision and recognize the confluence of the financial markets and sports. This partnership represents an exciting opportunity to work alongside BallStreet Trading and introduce a new way of enjoying sports.”
Litquidity, which is an investor in BallStreet, said it will play a pivotal role with access to its social media channels. Litquidity commented: “BallStreet is bringing content to life through its live markets. Gamification of content is such a great approach.”
Mark Moran, Head of Growth at Litquidity added: “We are seeing such a disruption in conventional media and marketing. We see significant upside with our BallStreet partnership.”
Konrad Wasiela, CEO of ESE, said: “The free-to-play space is very exciting and an area we have always wanted to get into. BallStreet has developed very unique technology and intellectual property that enhances user engagement and fits very well with ESE. We think there are many applications for the BallStreet platform to be used across esports very soon in our ecosystem.”
BallStreet Trading describes itself as a free-to-play prediction market that allows fans to compete against each other during any live event across sports, esports, and entertainment.
Litquidity says it is a financial media company run by an anonymous social media influencer. With an aggregate audience of more than 1m across several major platforms, the brand says it provides a “unique and satirical” perspective into the world of finance and capital markets through memes, newsletters, and podcasts.
ESE is a Europe-based entertainment and technology company focused on gaming and esports. The company provides a range of services to video game developers, publishers and brands by providing technology, infrastructure and fan engagement services internationally. ESE also operates its own ecommerce channels, esports teams and gaming leagues.
