Betsson to sponsor Brazil’s Pernambuco Championship
The deal will give the Swedish-operator marketing and naming rights over the event.
Betsson has continued to expand on a recent growth spurt in Latin America after it announced a sponsorship of the Pernambucano Tournament in Brazil, one of that nation’s leading annual events.
As main sponsor, Betsson will have a presence in all of the competition’s commercial properties. There will be a series of Betsson-driven marketing and PR initiatives that will unfold over the course of the season.
The agreement also includes naming rights to the event. It will be known as the Pernambucano Betsson 2022.
This year will mark the 108th edition of the Pernambucano. The tournament is due to commence on January 22nd.
For Betsson, this is a major coup in what has been a fairly active few months in the Latin American market. Affording the Andre Gelfi, Managing Partner of Betsson in Brazil: “The Pernambucano is one of the biggest and most traditional state championships in Brazil, attracting millions of passionate fans.
“Following our good experience in the region by supporting Ibis Sport Club, we truly believe in the potential of this championship to further expose our brand and engage with fans.”
Evandro Carvalho, the President of the Pernambucano Soccer Federation – which oversees the event – emphasized its centrality in Brazilian soccer: “The finals of the Pernambucano 2021 attracted a record audience. According to TV Globo’s data, we surpassed the finals of Paulista and Carioca Championships.
“We are very happy with Betsson’s support, which allows us to invest even more in soccer in Pernambuco and pay for all the officials of the championship such as the referees, assistant referees and VAR in the final stages.”
The Swedish-based Betsson has been active recently in Latin America. Just last week it announced a sponsorship deal with the seminal Chilean soccer team Colo Colo.
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