November 17, 2021 eSports, Partnerships, Marketing

DraftKings, FaZe Clan agree content partnership

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The sportsbook will become the iconic video game clan’s official sports betting, iGaming, daily fantasy and free-to-play partner.

DraftKings has today announced a partnership with the video game, lifestyle and media platform, FaZe Clan. Per the agreement, the sports betting juggernaut will become Faze’s official sports betting, iGaming, daily fantasy, and free-to-play partner.

“FaZe Clan is a juggernaut of internet engagement and culture, built from the ground up into one of the most influential esports and content organizations in the world,” said Matt Kalish, Co-founder and President of DraftKings, North America.

“The strong crossover between DraftKings customers and FaZe’s tens of millions of viewers and followers made this a natural alliance, and we hope to create excitement, competition, and community around sports and video games for adult audiences everywhere we operate.”

The deal will see some of FaZe’s biggest names feature in DraftKings’ branded content, including FaZe Adapt, FaZe Temperrr, FaZe Nate Hill, FaZe Swagg, Nuke Squad and more.

Furthermore, DraftKings will appear across FaZe’s digital ecosystem including livestreams, custom content and tournament events. This agreement also works to further DraftKings’ position in the esports market, growing its involvement in the Call of Duty, CsGO, Dota 2, League of Legends, Rocket League, and Valorant spaces.

“We are committed to delivering content we know our fans are passionate about,” says FaZe Clan CEO Lee Trink.

“The DraftKings deal is a natural move for FaZe Clan as our members and fans are avid followers of traditional sports, and this gives us the opportunity to further propel our talent and brand into the mainstream. Both brands also share an important vision of being at the forefront of internet culture and we believe this partnership marks an important cultural crossover moment for the future of sports and entertainment.”

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