Five Florida pari-mutuels to market Hard Rock Sportsbook app
The pari-mutuels will receive a share of profits generated from their marketing efforts.
The Seminole Tribe of Florida has entered marketing agreements with five pari-mutuels who will sponsor the Hard Rock Sportsbook mobile app in exchange for 60% of the profits that are generated from their marketing efforts.
The five pari-mutuels are Palm Beach Kennel Club, West Palm Beach; Hialeah Park Casino, Hialeah; Ocala Gainesville Poker and Ocala Breeder’s Sales Company, Ocala; Tampa Bay Downs, Tampa and TGT Poker & Racebook, Tampa.
“Today’s announcement follows through on the Tribe’s commitment to include pari-mutuel marketing partners in Florida sports betting. They are an important component for the coming launch of sports betting throughout the state of Florida,” said Jim Allen, CEO of Seminole Gaming and Chairman of Hard Rock International, which is owned by the Seminole Tribe. “We have already exceeded the Compact’s requirement for a minimum of three pari-mutuel agreements and we look forward to developing more relationships with pari-mutuels around Florida.”
The Seminoles have not yet set a timeline for when the Hard Rock Sportsbook mobile app will be launched. Retail sports betting at the tribe’s Hard Rock Hotels & Casinos in Tampa and Hollywood, Florida are expected to precede mobile sports betting.
The Seminoles and the state of Florida agreed to a revised gaming compact in April that gives the tribe exclusivity over sports betting. The compact is guaranteed to provide Florida a minimum of $2.5bn in revenue sharing for the first five years.
“The Gaming Compact is a mutually-beneficial partnership between the State and Seminole Tribe that positively impacts all Floridians,” said Seminole Tribe of Florida Chairman Marcellus Osceola Jr. “In addition to our revenue sharing contributions, we are hiring hundreds of Floridians and investing millions of dollars in the state.”
The gaming compact received federal approval from the Department of the Interior in August.
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