October 20, 2021 Legal, Technology, Partnerships

GeoComply’s IDComply solution licensed in New Jersey


KYC compliance product will be launched with Amelco, PlayUp.

GeoComply Solutions, Inc., on Wednesday said its KYC solution for the online gaming industry, IDComply, has been fully licensed in New Jersey.

According to the company, IDComply provides operators with an all-in-one solution that handles KYC and digital identity verification while delivering the highest possible levels of player-acceptance in a compliant, fast and low-friction model. 

GeoComply said in a statement IDComply’s license in New Jersey validates the product has met some of the most stringent requirements in the US for KYC solutions. The company noted the New Jersey Department of Gaming Enforcement (DGE) not only requires data verification for KYC, but also a secondary form of authentication, either knowledge-based authentication (KBA) or digital identity authentication, in order to validate an account.

“IDComply supports both of these secondary forms of authentication, providing a great user experience and ensuring that all genuine players are able to quickly and easily onboard,” the company said.

GeoComply added it will be launching IDComply in the Garden State with Amelco and PlayUp.

In addition to age and identity verification via IDComply, GeoComply will be providing Amelco with geolocation compliance for the PlayUp online sports betting platform.

“As a technology-first company, we wanted to ensure our regulatory approval in New Jersey included the latest offerings from our tech partners, and leveraging GeoComply’s IDComply product was central to that process,” Dr. Laila Mintas, CEO of PlayUp, said in a statement. “With some of the most stringent requirements and rigorous testing of any state, achieving this milestone in New Jersey has positioned PlayUp for continued success as we expand into additional US states. GeoComply’s proven KYC and geolocation compliance solutions, along with their experience and expertise, has really made a huge impact in being able to quickly scale our business.”

Lindsay Slader, managing director of Gaming at GeoComply, added: “KYC and geolocation compliance are two cornerstones of the online gaming industry and we are very happy to have been able to help operators such as PlayUp get their own products licensed. The DGE really sets the standard for compliance in the US, so getting IDComply licensed in New Jersey is a real achievement for our company. We see stringent compliance controls as critical to the integrity and success of the industry.”

GeoComply provides fraud prevention and cybersecurity solutions for the highly regulated and complex US online gaming and sports betting market. Beyond online gaming, GeoComply provides solutions for streaming video broadcasters and the online banking, payments and cryptocurrency industries. Its list of global customers includes Amazon Prime Video, BBC, Akamai, Sightline, DraftKings, FanDuel and MGM. The company’s software is installed on more than 400m devices worldwide and analyzes some 3bn transactions a year.

PlayUp is an entertainment and technology group that develops betting technologies in-house to power brands and deliver world-class user experiences. The company holds online betting licenses in multiple jurisdictions and currently operates in Australia, New Zealand, India and in the US.

Amelco started in the banking sector developing software solutions for pricing, trading and execution platforms, and now is a provider of sports betting platforms for global tier 1 operators.

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