ZK International Group Co., Ltd., on Monday said its investee company MaximBet.com beat expectations for its opening weekend as a sportsbook operator in Colorado.
According to ZKIN, Colorado is the first of many state launches for MaximBet. The China-based company said MaximBet will expand into Indiana, Iowa and New Jersey during the fourth quarter of this year, as part of its 10-year, multi-state market-access partnership with Caesars Entertainment.
In 2022 MaximBet will expand to additional states, ZK International continued, with the operator expecting to be live in at least 50% of the legalized US market by the end of next year.
The MaximBet app is available for download in Colorado on both iOS and Android, and accessible via desktop at MaximBet.com.
MaximBet is attempting to distinguish itself from other sportsbook operators by leveraging its brand image and “delivering a full entertainment experience to its players,” ZKIN said in a statement.
As an example of one if its “money-can’t-buy experiences,” MaximBet said on October 30 it will host an invite-only Halloween party in Denver for members of MaxRewards, the company’s loyalty program. The party will feature celebrities, nationally recognized DJs, exclusive MaximBet merchandise and more.
As part of the Maxim brand family, MaximBet is offering fans a chance to win a trip to Los Angeles in February 2022 for The Big Game. The prize package includes tickets to the annual Maxim Big Game Party, plus free flights, hotels and spending money.
“MaximBet is the first true lifestyle sports betting brand, offering great promotions and a full slate of leagues and props, all anchored around real-life rewards that players won’t be able to experience anywhere else,” Daniel Graetzer, CEO of MaximBet, said in a statement. “Coloradans are passionate sports fans, and we are excited that we can now provide them with not only a user-friendly betting platform, but also ways to earn and enjoy money-can’t-buy experiences and access through our partnership with Maxim.”
ZK International chairman Jiancong Huang added, “ZKIN continues to solidify its core business, driving record-breaking revenue while further diversifying its technology investments into the rapidly growing US gaming industry and blockchain opportunities.”
MaximBet was established in 2017.
As reported last week by Gaming America, ZKIN recently made an investment of an additional $10m in MaximBet, raising its ownership stake to 15.73%.
ZK International Group is a China-based engineering company. Its core business is to engineer and manufacture stainless steel and carbon steel pipe products that deliver drinkable water to the Chinese, Asia and European markets.
In 2018, ZKIN established its wholly-owned xSigma Corporation to develop innovative software solutions that support its core operations while exploring new opportunities in smart contracts, distributed ledgers, supply chain management and blockchain architecture.
