Genius Sports Limited, a data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, on Thursday said it has entered into a long-term partnership with Penn Interactive to provide official data and fan engagement solutions for Penn’s Barstool Sportsbook.
Penn Interactive currently operates online Barstool Sportsbooks across nine US states, including Pennsylvania, Michigan, Illinois and New Jersey.
Genius Sports said it will provide Barstool Sportsbook with official data, including access to select official sports data from US and international sports leagues.
Barstool Sportsbook said it also partnered with Genius Sports for its marketing and engagement strategy for player acquisition, engagement and long-term retention.
The agreement makes Barstool Sportsbook the latest US sports betting brand to adopt Genius Sports’ exclusive official sports content, which includes NASCAR’s official data-powered in-race betting markets, launched in partnership with Genius Sports in 2020, as well as access to the NFL’s real-time statistics, proprietary Next Gen Stats and official sports betting data feed.
Genius Sports said it also will provide Barstool Sportsbook with its global official sports data portfolio from other top tier leagues, including the English Premier League, Liga MX, Argentine and Colombian soccer.
“We are excited to be partnering with Genius Sports for official data, beginning with tonight’s kickoff,” Jon Kaplowitz, head of Penn Interactive, said in a statement. “Delivering official data to our growing, loyal audience will provide tremendous wagering opportunities for our users. We also look forward to reaching sports fans who may not yet have experienced the Barstool Sportsbook through access to marketing inventory on NFL digital properties from Genius Sports.”
Mark Locke, CEO at Genius Sports, added: “Our partnership with Penn Interactive will provide the sports betting brand with content across the whole player experience. Barstool Sports is uniquely positioned in the US market, appealing to a dynamic and passionate fan base. With Genius’ official sports data, next-generation marketing and fan engagement solutions, we look forward to supporting Barstool Sportsbook’s US expansion.”
