RSI signs James Blake as brand ambassador
Former tennis star, current commentator will promote BetRivers.
Chicago-based gaming and betting company Rush Street Interactive, Inc., on Monday said it has signed James Blake to an exclusive brand and content deal with BetRivers.com.
Blake, a native of New York and later Fairfield, Connecticut, was known for his speed and a powerful, flat forehand. He won 10 singles and seven doubles titles during his illustrious, 14-year professional career (1999-2013). After defeating then No. 1-ranked Roger Federer, he placed fourth at the 2008 Olympics. Blake was part of the victorious 2007 US Davis Cup team and he played in the quarterfinals of the US Open in both 2005 and 2006.
His career-high singles ranking was World No. 4.
Currently, Blake is a contributing analyst for the Tennis Channel and Tennis on ESPN. He has done commentary for CNN and NBC. His memoir, “Breaking Back: How I Lost Everything and Won Back My Life,” was a New York Times Best Seller.
RSI said Blake will be part of the BetRivers.com “Bet with a Winner” campaign. As an RSI brand ambassador and exclusive sports betting endorser, Blake will be engaged in upcoming promotions and events on BetRivers platforms.
Starting with the 2021 US Open, which commences today, Blake will provide his experienced perspective to BetRivers users on @BetRivers social media, additional digital and traditional media platforms, the company added.
“RSI is proud to partner with a tennis great, a New York Times best selling author, and the 2008 recipient of the Arthur Ashe Humanitarian of the Year award,” Richard Schwartz, CEO of RSI, said in a statement. “When we add someone of the caliber of James Blake, a respected and authentic voice in the sport of tennis, to our roster of professional sports ambassadors, it shows our commitment to offer bettors the best in sports betting insights and analysis.”
Blake added, “This year’s US Open will be especially exciting as I can’t wait to offer my analysis to BetRivers bettors. RSI expressed to me how important it is for them to develop honest and transparent relationships with their players and I look forward to sharing my experience to assist tennis fans in making intelligent and informed betting decisions.”
RSI was founded in 2021. It is an online gaming and sports entertainment company focused on regulated markets in the United States and Latin America. Through its brands, BetRivers.com and PlaySugarHouse.com, RSI was an early entrant in many regulated jurisdictions and currently is live with real-money mobile, online and/or retail operations in 10 US states: Pennsylvania, Illinois, New Jersey, New York, Michigan, Indiana, Virginia, Colorado, Iowa and West Virginia. RSI also is active internationally, offering its online casino and sportsbook in the regulated gaming market of Colombia on RushBet.co.
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