Unibet becomes an official sportsbook partner of Pittsburgh Steelers


Second NFL link for operator, joining Philadelphia Eagles.

Unibet on Thursday said it has signed a partnership agreement with the National Football League’s Pittsburgh Steelers.

The Steelers are the fifth-oldest franchise in the NFL, founded July 8, 1933, by Arthur Joseph Rooney. It is among the most successful teams in league history, having won six Super Bowl titles, tied for the most with the New England Patriots, and appeared in eight overall. 

This is the second NFL team Unibet is associated with. The company previously reached separate agreements with the Philadelphia Eagles to be the franchise’s official casino partner, and later official sportsbook partner.

Unibet and the Steelers said their partnership will enhance the Steelers’ fan experience both at home and in the stadium.

The two parties said they will have a robust digital collaboration across social media channels, sweepstakes for fans to enter, and more.

To increase engagement among the Steelers fanbase on gamedays, there will be an opportunity to engage with Steelers Legends at the new Unibet Tailgate Zone outside the stadium. The two parties will work together to bring a unique, Steelers-themed casino game to the consumers. The game will be available exclusively at Unibet PA casino app later this year.

The Steelers and Unibet said theyalso will collaborate to support the local community.

Unibet is part of the Kindred Group, one of the largest online gambling companies in the world.

“We are excited to partner up with one of the most beloved professional sports franchises,” Manuel Stan, SVP, US Kindred Group, said in a statement. “With a great history and bright future ahead, the Steelers have incredibly passionate and engaged fans. This is an exciting step in Western Pennsylvania for us. With this partnership we will continue to grow our share of voice in Pennsylvania, strengthen our connection to local fans and support future launches in neighboring states.”

Ryan Huzjak, VP of sales and marketing for the Steelers, added, “We are excited to welcome Unibet to the Steelers family. This partnership will provide brand new opportunities for Steelers Nation, both on gamedays at Heinz Field and throughout the season. We are looking forward to bringing these enhancements to our fans.”

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