Caesars Entertainment, Inc., on Monday unveiled Caesars Sportsbook, its new mobile sports betting app.
The operator said Caesars Sportsbook combines the company’s sports betting assets under one brand, which integrates sports wagering with its loyalty program, Caesars Rewards.
The launch is being backed with a multi-million dollar, comprehensive marketing campaign, the company added.
Every bet will earn users Caesars Rewards Tier Credits and Reward Credits, which can be redeemed online or in person at one of Caesars’ more than 50 destinations across 16 states.
The new app will offer an array of wagering opportunities, the company said, including live in-game betting, along with flexible limits and exclusive profit boosts.
The Caesars Sportsbook app operates on Liberty, the company’s owned and integrated tech stack. It is live in eight states – Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia and West Virginia – and is scheduled to be live soon in Arizona, Maryland and Louisiana, pending regulatory review.
In Illinois, Nevada and Washington, DC, markets in which bettors are required to be at or near a Caesars Sportsbook retail location to register, bettors will have access to the new Caesars Sportsbook by William Hill app. The company said the Caesars Sportsbook by William Hill app offers an upgraded look and link to Caesars Rewards.
Caesars Sportsbook also will be launched outside the company’s casinos and resorts in such places as Capital One Arena, Chase Field, Monmouth Park Racetrack, Mountaineer Casino & Resort, Prairie Meadows Casino & Racetrack, and Turtle Creek Casino.
One Smoove Caesar
To bring the brand to life and educate customers on what it means to bet like a Caesar, Caesars Sportsbook is deploying a nationwide advertising campaign with actor-comedian JB Smoove embodying the legendary Caesar.
The series of spots also features Patton Oswalt as Carl, one of Caesars’ biggest fans, who is playing on Caesars Sportsbook and earning Caesars Rewards.
“We are excited to launch our new comprehensive marketing campaign for Caesars Sportsbook,” Tom Reeg, CEO of Caesars Entertainment, said in a statement. “The rebranded and upgraded offerings for our Caesars Sportsbook will provide customized offers, flexible limits, a wide range of betting lines and an intuitive user experience.”
Eric Hession, co-president of Caesars Digital, added, “Caesars Sportsbook puts the bettor at the center of everything. We understand that we need to be nimble, we need to give bettors what they want in terms of depth of odds and breadth of sports, and we need to make our app easy and fun to navigate. But beyond that, we want to treat every Caesars Sportsbook player like a Caesar. And that means generous offers and a way to earn through Caesars Rewards.”
Chris Holdren, co-president of Caesars Digital, said, “Sports bettors deserve a sports betting experience that treats them like royalty. In our world, everyone is an emperor, and the Caesars Sportsbook app delivers an experience worthy of them.”
Caesars is the official casino sponsor and an official sports betting partner of the NFL. The company also has partnerships with the NBA, NHL, MLB, and several individual teams. Caesars recently announced an expanded partnership with the New Orleans Saints resulting in the team’s iconic stadium being renamed the Caesars Superdome.
The company said Caesars Sportsbook will continue to partner with celebrity ambassadors and trusted voices in the sports industry, with more partnerships and content champions to be announced soon.
