Real Luck Group, Ltd., and its subsidiary companies doing business as Luckbox, a provider of licensed, real money esports betting, on Tuesday unveiled a strategic partnership with Aspire Global’s BtoBet.
Real Luck Group said in a statement the partnership is a key component of broadening the company’s platform and will add casino games to the Luckbox platform.
In addition, Luckbox will use BtoBet’s comprehensive sportsbook solution, including esports.
“BtoBet’s sportsbook solutions are key to building and improving the Luckbox product and betting offer by allowing customers to bet on traditional and an extended range esports events,” Real Luck Group CEO Thomas Rosander said in a statement. “BtoBet’s casino offering adds a proven vertical for increasing the lifetime value of players and one in which myself and the team have a proven track record of success.”
Rosander described the integration of BtoBet’s platform as a “fundamental part” of Luckbox’s growth strategy, and said it will “contribute to the underpinning of the differentiation that will set the company apart going forward.
“This key part of our growth strategy cannot be overemphasized and properly positions us to become the No. 1 esports betting destination,” Rosander said.
Tsachi Maimon, CEO at Aspire Global, added, “This partnership is yet another proof point of the strengths of BtoBet’s sports solution. We are excited to partner with Luckbox and to support it in its migration from its previous sportsbook provider. We look forward to supporting Luckbox in further strengthening its position as a global online gaming company.”
Luckbox offers legal, real-money betting, live streams and statistics on all major esports and sports on desktop and mobile devices. The company has a business-to-consumer (B2C) platform and can offer a range of betting options for esports tournaments. It serves esports fans in more than 80 territories across the globe.
Aspire Global is a B2Bprovider of online gaming solutions, covering casino and sports. The B2Boffering comprises a technical platform, proprietary casino games and sportsbook, and a game aggregator. In addition, Aspire Global operates several B2Cbrands, including Karamba. The Group operates in 30 regulated markets spanning Europe, America and Africa, including the US, UK, Denmark, Portugal, Spain, Ireland, Nigeria, Colombia and Mexico. Offices are located in Malta, Israel, Bulgaria, Ukraine, North Macedonia, India, Italy and Gibraltar.
