Stats Perform adds BWF badminton tournaments

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Badminton’s elite events join 14 other sports in tech company’s portfolio.

Global sports content and technology provider Stats Perform on Friday was named the exclusive distributor of live streams and real-time stats to licensed betting operators for topmen’s, women’s and mixed tournaments of the Badminton World Federation (BWF).

The five-year deal commences in January 2022, but the digital sports content provider said it is already working to increase the volume of live video streams from BWF tournaments by more than 70% to nearly 7,500 games per year, up from 4,300 previously.

The newly-expanded package will include 100% coverage of all players on all courts from the BWF World Championships, the BWF Thomas & Uber Cup Finals, World Men’s and Women’s Team Championships, the BWF Sudirman Cup (World Mixed Team Championships), all four levels of the BWF World Tour (Super 1000, Super 750, Super 500, Super 300), the BWF Tour Super 100, and the BWF World Tour Finals.

In a further upgrade to the BWF’s previous arrangement for licensed sportsbooks, the two parties said all streams will be available worldwide, including in the country of the respective tournament host.

BWF news video clips, live scores, and stats will be distributed to media worldwide through Stats Perform’s sports news content service, Pressbox.

BWF badminton becomes the latest addition to Stats Perform’s set of live video and data rights for licensed sportsbooks, which includes WTA tennis, Spanish La Liga football, French Ligue 1 football, Copa Libertadores football, Australian NBL basketball and numerous other premier global sports leagues. 

“Elite badminton has a huge global following with lots of scope for growth and we are delighted that the BWF has chosen Stats Perform's vision to help them realize its potential,” Alex Rice, chief rights officer, Stats Perform, said in a statement. “Increasing live coverage and news coverage will boost the exposure and appeal of BWF events to fans, helping bring them closer to the action.

“It is a privilege to be partnering with the BWF and we already are seeing a great response from our customers,” Rice added.

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