WynnBet expects to use the studio year round to record thousands of sports-related audio, video and social content. The mobile sports betting app will turn to Blue Wire’s network of more than 175 podcasts.
The studio is adjacent to the Wynn Las Vegas casino floor. It will stretch 1,700-square-feet and include floor-to-ceiling glass walls, a 14-foot-high LED video wall, a guest lounge with a dry bar, a sports memorabilia display wall, and private green room.
"The production and distribution of engaging, 'only at Wynn' content is an important part of our strategy to build the WynnBET brand," said Craig Billings, President of Wynn Interactive. "Our partnership with Blue Wire will create unique storytelling-based sports content, much of it produced at Wynn Las Vegas. The onsite studio will energize our physical sportsbook and promote the WynnBET experience.”
Former NFL players Chris Long and Chris Carter will headline the platform’s podcasting talent. Carter host a new podcast on Blue Wire’s network called WR1, while Long will continue his podcast, Green Light With Chris Long, which will be licensed exclusively by Blue Wire.
WynnBet will serve as title sponsors for both programs.
Basketball lifestyle podcast host Haley O’Shaughnessy will join Jordan Ligons as prominent studio personalities. Their programming will focus on topics pertaining to basketball and current events.
"This partnership gives Blue Wire a national stage inside Wynn Las Vegas to compete with top publishers in sports and entertainment," said Blue Wire CEO Kevin Jones. "We'll continue to work with emerging talent and create original content from the floor of the resort, becoming an activation hub for events such as the NBA Summer League, the 2022 NFL Draft, and beyond. We can't wait to start hosting creators, partners, and fans this August."
