LeoVegas reaches agreement with Caesars Entertainment
The deal will see LeoVegas enter the US market.
An agreement with Caesars Entertainment will see LeoVegas launch its brand in New Jersey, which will allow the company to capitalize on the ever-growing US market.
With the American market expected to become the largest regulated gaming market, the company has said it is now “establishing operations in the USA.”
The New Jersey launch will be completed with its proprietary technical platform Rhino to give users the best possible gaming experience.
The platform will allow the company to maintain full control over the product, and LeoVegas says it will provide American customers with a competitive gaming experience.
The Rhino platform will be certified by the regulatory authorities in New Jersey, and LeoVegas said it expects to start accepting US customers during the first half of next year.
“We are proud to finally be able to share our plans to establish ourselves in the USA,” said Gustaf Hagman, LeoVegas group CEO said. “We think the time and partner are right to launch ‘The King of Casino’ in the USA. The American market has immense growth potential, and players are just now discovering online gaming. We will focus on what we are best at, offering an innovative, world-class gaming experience directly in mobile phones. Establishing ourselves with our proprietary platform is a strategic decision, and we know from other markets that having full control over our technology is a key competitive advantage.”
The news comes after Caesars Entertainment was closing smaller venues and ending shows in Vegas last week.
Caesars has also invested $400m to renovate three properties across Atlantic City and New Jersey.
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