Bally’s Corporation selects iPost for email marketing across 14 properties
The decision follows strong performance from Queens properties, which had long used iPost’s system.
Key Points
- Bally’s will deploy iPost’s email marketing platform across 14 casino properties
- The decision builds on proven results from Queens Casino properties, acquired earlier this year
- Partnership hopes to improve efficiency, scale and personalization in Bally’s marketing strategy
Bally’s Corporation has announced that it will adopt iPost’s enterprise email marketing platform across 14 of its casino properties, expanding a partnership that began through the operator’s merger with Queens Casino & Entertainment.
The decision follows strong performance from Queens properties, which had long used iPost’s system. After observing those results, Bally’s opted to extend the partnership to unify its digital marketing efforts.
Company executives cited both operational efficiencies and the ability to streamline campaigns as key factors in the selection.
Commenting on the development, Michael Donovan, Chief Marketing Officer and SVP of Gaming Operations at Bally’s Corporation, stated: “iPost has an unmatched reputation in gaming. The platform’s proven success at select properties and the opportunity to streamline operations made the decision clear.
“The iPost team has provided exceptional support, strategic insight and a solution tailored to our needs.”
Cameron Kane, CEO of iPost, added: “We’re honored to partner with such an iconic and growing name in gaming. Bally’s commitment to digital excellence aligns perfectly with our mission to help casinos create highly personalized and measurable guest experiences through email. We’re thrilled to help power their continued growth.”
Good to know: By consolidating 14 casinos under a single platform, Bally’s hopes to benefit from economies of scale and improved pricing
The announcement comes as Bally’s continues to expand its operations. In September, the company unveiled plans for an integrated resort on the Las Vegas Strip at the former Tropicana site, with development scheduled to begin in the first half of 2026. The project will feature a baseball stadium, a casino and a 3,000-room hotel.
The company has also reported steady growth in its Casinos & Resorts division, supported by newly integrated properties following its merger with Queens Casino.
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